Semrush vs Amplitude
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Amplitude is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Semrush | Amplitude |
|---|---|---|
| Free | No | Yes |
| Starter | $139/mo | $49/mo |
| Pro | $249/mo | - |
| Enterprise | Custom | Custom |
Amplitude is cheaper at the Starter tier ($49/mo vs $139/mo).
Feature Matrix
| Feature | Semrush | Amplitude |
|---|---|---|
| Keyword research with 25B keywords | Yes | - |
| Competitor domain analysis | Yes | - |
| Site audit tool | Yes | - |
| Rank tracking | Yes | - |
| Content marketing toolkit | Yes | - |
| Behavioral cohorting | - | Yes |
| Predictive analytics | - | Yes |
| Journey maps | - | Yes |
| Experiment A/B testing | - | Yes |
| Data tables | - | Yes |
When to Choose Each
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
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Frequently Asked Questions
Which is better, Semrush or Amplitude?
Semrush scores higher in our review (4.6/5 vs 4.4/5). However, Amplitude may be a better fit depending on your specific needs and budget.
Is Semrush cheaper than Amplitude?
Yes, Amplitude is cheaper at the Starter tier ($49/mo).
What is the difference between Semrush and Amplitude?
Semrush focuses on keyword research with 25b keywords and competitor domain analysis, while Amplitude emphasizes behavioral cohorting and predictive analytics. Semrush is best for Marketerss, Agenciess, Startupss, Enterprises, while Amplitude suits Enterprises, Startupss, Developerss, Marketerss.