SE Ranking vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: SE Ranking is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | SE Ranking | Clay |
|---|---|---|
| Free | No | Yes |
| Starter | $65/mo | $149/mo |
| Pro | $119/mo | $349/mo |
| Enterprise | Custom | Custom |
SE Ranking is cheaper at the Starter tier ($65/mo vs $149/mo).
Feature Matrix
| Feature | SE Ranking | Clay |
|---|---|---|
| Rank tracking for unlimited keywords | Yes | - |
| Competitor research | Yes | - |
| Website audit | Yes | - |
| Keyword suggestion tool | Yes | - |
| White-label reports | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose SE Ranking if you need...
- +More affordable than Semrush and Ahrefs
- +Good white-label features
- +Accurate rank tracking
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, SE Ranking or Clay?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, SE Ranking may be a better fit depending on your specific needs and budget.
Is SE Ranking cheaper than Clay?
Yes, SE Ranking is cheaper at the Starter tier ($65/mo).
What is the difference between SE Ranking and Clay?
SE Ranking focuses on rank tracking for unlimited keywords and competitor research, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. SE Ranking is best for Agenciess, Freelancerss, Startupss, Marketerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.