Retool vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Retool is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Retool | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $10/mo | $149/mo |
| Pro | $50/mo | $349/mo |
| Enterprise | Custom | Custom |
Retool is cheaper at the Starter tier ($10/mo vs $149/mo).
Feature Matrix
| Feature | Retool | Clay |
|---|---|---|
| Drag-and-drop UI builder | Yes | - |
| Database and API connections | Yes | - |
| Custom JS and SQL | Yes | - |
| Mobile apps | Yes | - |
| Retool AI | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Retool if you need...
- +Fastest way to build internal tools
- +Strong SQL and API support
- +Good free tier
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Retool or Clay?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Retool may be a better fit depending on your specific needs and budget.
Is Retool cheaper than Clay?
Yes, Retool is cheaper at the Starter tier ($10/mo).
What is the difference between Retool and Clay?
Retool focuses on drag-and-drop ui builder and database and api connections, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Retool is best for Developerss, Startupss, Enterprises, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.