PostHog vs Google Analytics 4
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. PostHog edges ahead with a 4.7/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | PostHog | Google Analytics 4 |
|---|---|---|
| Free | Yes | Yes |
| Starter | - | - |
| Pro | - | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | PostHog | Google Analytics 4 |
|---|---|---|
| Product analytics | Yes | - |
| Session recordings | Yes | - |
| Feature flags | Yes | - |
| A/B testing | Yes | - |
| Self-hosting option | Yes | - |
| Event-based tracking | - | Yes |
| User journey analysis | - | Yes |
| Conversion tracking | - | Yes |
| Google Ads integration | - | Yes |
| BigQuery export | - | Yes |
When to Choose Each
Choose PostHog if you need...
- +Generous free tier
- +All-in-one product platform
- +Open source with self-host option
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
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Frequently Asked Questions
Which is better, PostHog or Google Analytics 4?
PostHog scores higher in our review (4.7/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is PostHog cheaper than Google Analytics 4?
Pricing varies by plan. PostHog starts at Free and Google Analytics 4 starts at Free.
What is the difference between PostHog and Google Analytics 4?
PostHog focuses on product analytics and session recordings, while Google Analytics 4 emphasizes event-based tracking and user journey analysis. PostHog is best for Developerss, Startupss, Founderss, while Google Analytics 4 suits Marketerss, Developerss, Startupss, Enterprises.