PostHog vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. PostHog edges ahead with a 4.7/5 rating.
Pricing Comparison
| Plan | PostHog | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | - | $149/mo |
| Pro | - | $349/mo |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | PostHog | Clay |
|---|---|---|
| Product analytics | Yes | - |
| Session recordings | Yes | - |
| Feature flags | Yes | - |
| A/B testing | Yes | - |
| Self-hosting option | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose PostHog if you need...
- +Generous free tier
- +All-in-one product platform
- +Open source with self-host option
DevelopersStartupsFounders
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
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Frequently Asked Questions
Which is better, PostHog or Clay?
PostHog scores higher in our review (4.7/5 vs 4.6/5). However, Clay may be a better fit depending on your specific needs and budget.
Is PostHog cheaper than Clay?
Pricing varies by plan. PostHog starts at Free and Clay starts at $149/mo.
What is the difference between PostHog and Clay?
PostHog focuses on product analytics and session recordings, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. PostHog is best for Developerss, Startupss, Founderss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.