Make vs Google Analytics 4
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Make edges ahead with a 4.6/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Make | Google Analytics 4 |
|---|---|---|
| Free | Yes | Yes |
| Starter | $9/mo | - |
| Pro | $16/mo | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Make | Google Analytics 4 |
|---|---|---|
| Visual scenario builder | Yes | - |
| 1,000+ app integrations | Yes | - |
| Advanced data manipulation | Yes | - |
| Webhooks | Yes | - |
| Error handling | Yes | - |
| Event-based tracking | - | Yes |
| User journey analysis | - | Yes |
| Conversion tracking | - | Yes |
| Google Ads integration | - | Yes |
| BigQuery export | - | Yes |
When to Choose Each
Choose Make if you need...
- +More affordable than Zapier
- +More powerful data transformations
- +Visual flow editor
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
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Frequently Asked Questions
Which is better, Make or Google Analytics 4?
Make scores higher in our review (4.6/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Make cheaper than Google Analytics 4?
Pricing varies by plan. Make starts at $9/mo and Google Analytics 4 starts at Free.
What is the difference between Make and Google Analytics 4?
Make focuses on visual scenario builder and 1,000+ app integrations, while Google Analytics 4 emphasizes event-based tracking and user journey analysis. Make is best for Developerss, Agenciess, Solopreneurss, Startupss, while Google Analytics 4 suits Marketerss, Developerss, Startupss, Enterprises.