Hotjar vs Zendesk
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Zendesk is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Zendesk |
|---|---|---|
| Free | Yes | No |
| Starter | $32/mo | $19/mo |
| Pro | $80/mo | $55/mo |
| Enterprise | Custom | Custom |
Zendesk is cheaper at the Starter tier ($19/mo vs $32/mo).
Feature Matrix
| Feature | Hotjar | Zendesk |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Ticket management | - | Yes |
| AI-powered auto-reply | - | Yes |
| Help center knowledge base | - | Yes |
| Omnichannel support | - | Yes |
| Advanced analytics | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Zendesk if you need...
- +Industry standard for enterprise
- +Powerful ticket routing
- +Large app marketplace
EnterpriseAgenciesStartups
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Frequently Asked Questions
Which is better, Hotjar or Zendesk?
Both tools score 4.3/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Hotjar cheaper than Zendesk?
Yes, Zendesk is cheaper at the Starter tier ($19/mo).
What is the difference between Hotjar and Zendesk?
Hotjar focuses on heatmaps and session recordings, while Zendesk emphasizes ticket management and ai-powered auto-reply. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Zendesk suits Enterprises, Agenciess, Startupss.