Hotjar vs Google Analytics 4
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Hotjar edges ahead with a 4.3/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Hotjar | Google Analytics 4 |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | - |
| Pro | $80/mo | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Hotjar | Google Analytics 4 |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Event-based tracking | - | Yes |
| User journey analysis | - | Yes |
| Conversion tracking | - | Yes |
| Google Ads integration | - | Yes |
| BigQuery export | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
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Frequently Asked Questions
Which is better, Hotjar or Google Analytics 4?
Both tools score 4.3/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Hotjar cheaper than Google Analytics 4?
Pricing varies by plan. Hotjar starts at $32/mo and Google Analytics 4 starts at Free.
What is the difference between Hotjar and Google Analytics 4?
Hotjar focuses on heatmaps and session recordings, while Google Analytics 4 emphasizes event-based tracking and user journey analysis. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Google Analytics 4 suits Marketerss, Developerss, Startupss, Enterprises.