Hotjar vs Kit (ConvertKit)
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Kit (ConvertKit) is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Kit (ConvertKit) |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | $25/mo |
| Pro | $80/mo | $50/mo |
| Enterprise | Custom | Custom |
Kit (ConvertKit) is cheaper at the Starter tier ($25/mo vs $32/mo).
Feature Matrix
| Feature | Hotjar | Kit (ConvertKit) |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Visual automation builder | - | Yes |
| Paid newsletters | - | Yes |
| Creator network for cross-promotion | - | Yes |
| Landing pages and forms | - | Yes |
| Subscriber tagging | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Related Comparisons
Frequently Asked Questions
Which is better, Hotjar or Kit (ConvertKit)?
Kit (ConvertKit) scores higher in our review (4.4/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Kit (ConvertKit)?
Yes, Kit (ConvertKit) is cheaper at the Starter tier ($25/mo).
What is the difference between Hotjar and Kit (ConvertKit)?
Hotjar focuses on heatmaps and session recordings, while Kit (ConvertKit) emphasizes visual automation builder and paid newsletters. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Kit (ConvertKit) suits Content Creatorss, Solopreneurss, Freelancerss.