Hotjar vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | $149/mo |
| Pro | $80/mo | $349/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $149/mo).
Feature Matrix
| Feature | Hotjar | Clay |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
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Frequently Asked Questions
Which is better, Hotjar or Clay?
Clay scores higher in our review (4.6/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Clay?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Hotjar and Clay?
Hotjar focuses on heatmaps and session recordings, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.