Hotjar vs Amplitude
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Amplitude |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | $49/mo |
| Pro | $80/mo | - |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $49/mo).
Feature Matrix
| Feature | Hotjar | Amplitude |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Behavioral cohorting | - | Yes |
| Predictive analytics | - | Yes |
| Journey maps | - | Yes |
| Experiment A/B testing | - | Yes |
| Data tables | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
EnterpriseStartupsDevelopersMarketers
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Frequently Asked Questions
Which is better, Hotjar or Amplitude?
Amplitude scores higher in our review (4.4/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Amplitude?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Hotjar and Amplitude?
Hotjar focuses on heatmaps and session recordings, while Amplitude emphasizes behavioral cohorting and predictive analytics. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Amplitude suits Enterprises, Startupss, Developerss, Marketerss.