HeyGen vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HeyGen is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | HeyGen | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $29/mo | $149/mo |
| Pro | $89/mo | $349/mo |
| Enterprise | Custom | Custom |
HeyGen is cheaper at the Starter tier ($29/mo vs $149/mo).
Feature Matrix
| Feature | HeyGen | Clay |
|---|---|---|
| AI avatar videos | Yes | - |
| Video translation with lip sync | Yes | - |
| Screen recording plus avatar | Yes | - |
| Custom avatar creation | Yes | - |
| API access | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose HeyGen if you need...
- +Best AI avatar quality
- +Powerful video translation
- +Fast generation
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, HeyGen or Clay?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, HeyGen may be a better fit depending on your specific needs and budget.
Is HeyGen cheaper than Clay?
Yes, HeyGen is cheaper at the Starter tier ($29/mo).
What is the difference between HeyGen and Clay?
HeyGen focuses on ai avatar videos and video translation with lip sync, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. HeyGen is best for Marketerss, Content Creatorss, Agenciess, Enterprises, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.