Google Analytics 4 vs Semrush
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Semrush edges ahead with a 4.6/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Google Analytics 4 | Semrush |
|---|---|---|
| Free | Yes | No |
| Starter | - | $139/mo |
| Pro | - | $249/mo |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Google Analytics 4 | Semrush |
|---|---|---|
| Event-based tracking | Yes | - |
| User journey analysis | Yes | - |
| Conversion tracking | Yes | - |
| Google Ads integration | Yes | - |
| BigQuery export | Yes | - |
| Keyword research with 25B keywords | - | Yes |
| Competitor domain analysis | - | Yes |
| Site audit tool | - | Yes |
| Rank tracking | - | Yes |
| Content marketing toolkit | - | Yes |
When to Choose Each
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
Related Comparisons
Frequently Asked Questions
Which is better, Google Analytics 4 or Semrush?
Semrush scores higher in our review (4.6/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Google Analytics 4 cheaper than Semrush?
Pricing varies by plan. Google Analytics 4 starts at Free and Semrush starts at $139/mo.
What is the difference between Google Analytics 4 and Semrush?
Google Analytics 4 focuses on event-based tracking and user journey analysis, while Semrush emphasizes keyword research with 25b keywords and competitor domain analysis. Google Analytics 4 is best for Marketerss, Developerss, Startupss, Enterprises, while Semrush suits Marketerss, Agenciess, Startupss, Enterprises.