Google Analytics 4 vs Make
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Make edges ahead with a 4.6/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Google Analytics 4 | Make |
|---|---|---|
| Free | Yes | Yes |
| Starter | - | $9/mo |
| Pro | - | $16/mo |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Google Analytics 4 | Make |
|---|---|---|
| Event-based tracking | Yes | - |
| User journey analysis | Yes | - |
| Conversion tracking | Yes | - |
| Google Ads integration | Yes | - |
| BigQuery export | Yes | - |
| Visual scenario builder | - | Yes |
| 1,000+ app integrations | - | Yes |
| Advanced data manipulation | - | Yes |
| Webhooks | - | Yes |
| Error handling | - | Yes |
When to Choose Each
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
Choose Make if you need...
- +More affordable than Zapier
- +More powerful data transformations
- +Visual flow editor
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Frequently Asked Questions
Which is better, Google Analytics 4 or Make?
Make scores higher in our review (4.6/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Google Analytics 4 cheaper than Make?
Pricing varies by plan. Google Analytics 4 starts at Free and Make starts at $9/mo.
What is the difference between Google Analytics 4 and Make?
Google Analytics 4 focuses on event-based tracking and user journey analysis, while Make emphasizes visual scenario builder and 1,000+ app integrations. Google Analytics 4 is best for Marketerss, Developerss, Startupss, Enterprises, while Make suits Developerss, Agenciess, Solopreneurss, Startupss.