Google Analytics 4 vs Ghost
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Ghost edges ahead with a 4.4/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Google Analytics 4 | Ghost |
|---|---|---|
| Free | Yes | No |
| Starter | - | $9/mo |
| Pro | - | $25/mo |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Google Analytics 4 | Ghost |
|---|---|---|
| Event-based tracking | Yes | - |
| User journey analysis | Yes | - |
| Conversion tracking | Yes | - |
| Google Ads integration | Yes | - |
| BigQuery export | Yes | - |
| Newsletter publishing | - | Yes |
| Membership and subscriptions | - | Yes |
| 0% transaction fees | - | Yes |
| SEO-optimized | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
Related Comparisons
Frequently Asked Questions
Which is better, Google Analytics 4 or Ghost?
Ghost scores higher in our review (4.4/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Google Analytics 4 cheaper than Ghost?
Pricing varies by plan. Google Analytics 4 starts at Free and Ghost starts at $9/mo.
What is the difference between Google Analytics 4 and Ghost?
Google Analytics 4 focuses on event-based tracking and user journey analysis, while Ghost emphasizes newsletter publishing and membership and subscriptions. Google Analytics 4 is best for Marketerss, Developerss, Startupss, Enterprises, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.