Ghost vs Google Analytics 4
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Ghost edges ahead with a 4.4/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Ghost | Google Analytics 4 |
|---|---|---|
| Free | No | Yes |
| Starter | $9/mo | - |
| Pro | $25/mo | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Ghost | Google Analytics 4 |
|---|---|---|
| Newsletter publishing | Yes | - |
| Membership and subscriptions | Yes | - |
| 0% transaction fees | Yes | - |
| SEO-optimized | Yes | - |
| Self-hosting option | Yes | - |
| Event-based tracking | - | Yes |
| User journey analysis | - | Yes |
| Conversion tracking | - | Yes |
| Google Ads integration | - | Yes |
| BigQuery export | - | Yes |
When to Choose Each
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
Related Comparisons
Frequently Asked Questions
Which is better, Ghost or Google Analytics 4?
Ghost scores higher in our review (4.4/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Ghost cheaper than Google Analytics 4?
Pricing varies by plan. Ghost starts at $9/mo and Google Analytics 4 starts at Free.
What is the difference between Ghost and Google Analytics 4?
Ghost focuses on newsletter publishing and membership and subscriptions, while Google Analytics 4 emphasizes event-based tracking and user journey analysis. Ghost is best for Content Creatorss, Solopreneurss, Freelancerss, while Google Analytics 4 suits Marketerss, Developerss, Startupss, Enterprises.