Ghost vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Ghost | Clay |
|---|---|---|
| Free | No | Yes |
| Starter | $9/mo | $149/mo |
| Pro | $25/mo | $349/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $149/mo).
Feature Matrix
| Feature | Ghost | Clay |
|---|---|---|
| Newsletter publishing | Yes | - |
| Membership and subscriptions | Yes | - |
| 0% transaction fees | Yes | - |
| SEO-optimized | Yes | - |
| Self-hosting option | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Ghost or Clay?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Ghost may be a better fit depending on your specific needs and budget.
Is Ghost cheaper than Clay?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Ghost and Clay?
Ghost focuses on newsletter publishing and membership and subscriptions, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Ghost is best for Content Creatorss, Solopreneurss, Freelancerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.