Frase vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Frase is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Frase | Clay |
|---|---|---|
| Free | No | Yes |
| Starter | $45/mo | $149/mo |
| Pro | $115/mo | $349/mo |
| Enterprise | Custom | Custom |
Frase is cheaper at the Starter tier ($45/mo vs $149/mo).
Feature Matrix
| Feature | Frase | Clay |
|---|---|---|
| SERP research automation | Yes | - |
| AI content briefs | Yes | - |
| Content optimization scoring | Yes | - |
| AI article writer | Yes | - |
| Question research | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Frase if you need...
- +Excellent content brief generation
- +Good value vs Surfer
- +Strong SERP analysis
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Frase or Clay?
Clay scores higher in our review (4.6/5 vs 4.3/5). However, Frase may be a better fit depending on your specific needs and budget.
Is Frase cheaper than Clay?
Yes, Frase is cheaper at the Starter tier ($45/mo).
What is the difference between Frase and Clay?
Frase focuses on serp research automation and ai content briefs, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Frase is best for Content Creatorss, Marketerss, Agenciess, Freelancerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.