Figma vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Figma is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Figma | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $15/mo | $149/mo |
| Pro | - | $349/mo |
| Enterprise | Custom | Custom |
Figma is cheaper at the Starter tier ($15/mo vs $149/mo).
Feature Matrix
| Feature | Figma | Clay |
|---|---|---|
| Vector design tools | Yes | - |
| Interactive prototyping | Yes | - |
| Design systems | Yes | - |
| Dev Mode for handoff | Yes | - |
| FigJam whiteboard | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Figma if you need...
- +Industry standard for UI design
- +Real-time collaboration
- +Excellent developer handoff
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Figma or Clay?
Figma scores higher in our review (4.8/5 vs 4.6/5). However, Clay may be a better fit depending on your specific needs and budget.
Is Figma cheaper than Clay?
Yes, Figma is cheaper at the Starter tier ($15/mo).
What is the difference between Figma and Clay?
Figma focuses on vector design tools and interactive prototyping, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Figma is best for Designerss, Developerss, Startupss, Agenciess, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.
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