Fathom Analytics vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Fathom Analytics | Clay |
|---|---|---|
| Free | No | Yes |
| Starter | $14/mo | $149/mo |
| Pro | - | $349/mo |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $149/mo).
Feature Matrix
| Feature | Fathom Analytics | Clay |
|---|---|---|
| Privacy-first no cookie tracking | Yes | - |
| Uptime monitoring | Yes | - |
| Email reports | Yes | - |
| Shareable dashboards | Yes | - |
| UTM tracking | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Fathom Analytics or Clay?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Fathom Analytics may be a better fit depending on your specific needs and budget.
Is Fathom Analytics cheaper than Clay?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Fathom Analytics and Clay?
Fathom Analytics focuses on privacy-first no cookie tracking and uptime monitoring, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Fathom Analytics is best for Solopreneurss, Developerss, Startupss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.