Kit (ConvertKit) vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Kit (ConvertKit) is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Kit (ConvertKit) | Apollo.io |
|---|---|---|
| Free | Yes | Yes |
| Starter | $25/mo | $49/mo |
| Pro | $50/mo | $79/mo |
| Enterprise | Custom | Custom |
Kit (ConvertKit) is cheaper at the Starter tier ($25/mo vs $49/mo).
Feature Matrix
| Feature | Kit (ConvertKit) | Apollo.io |
|---|---|---|
| Visual automation builder | Yes | - |
| Paid newsletters | Yes | - |
| Creator network for cross-promotion | Yes | - |
| Landing pages and forms | Yes | - |
| Subscriber tagging | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Related Comparisons
Frequently Asked Questions
Which is better, Kit (ConvertKit) or Apollo.io?
Both tools score 4.4/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Kit (ConvertKit) cheaper than Apollo.io?
Yes, Kit (ConvertKit) is cheaper at the Starter tier ($25/mo).
What is the difference between Kit (ConvertKit) and Apollo.io?
Kit (ConvertKit) focuses on visual automation builder and paid newsletters, while Apollo.io emphasizes contact database 275m+ and email sequencing. Kit (ConvertKit) is best for Content Creatorss, Solopreneurss, Freelancerss, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.