Clay vs Zapier
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Zapier is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Zapier |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $19/mo |
| Pro | $349/mo | $49/mo |
| Enterprise | Custom | Custom |
Zapier is cheaper at the Starter tier ($19/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Zapier |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| 7,000+ app integrations | - | Yes |
| Multi-step Zaps | - | Yes |
| Conditional logic via Filters and Paths | - | Yes |
| Tables and Interfaces | - | Yes |
| AI-powered Zap generation | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Zapier if you need...
- +Largest app library
- +No-code friendly
- +Reliable and battle-tested
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Frequently Asked Questions
Which is better, Clay or Zapier?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Zapier may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Zapier?
Yes, Zapier is cheaper at the Starter tier ($19/mo).
What is the difference between Clay and Zapier?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Zapier emphasizes 7,000+ app integrations and multi-step zaps. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Zapier suits Solopreneurss, Marketerss, Startupss, Agenciess.