Clay vs WordPress.com
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: WordPress.com is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | WordPress.com |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $9/mo |
| Pro | $349/mo | $18/mo |
| Enterprise | Custom | Custom |
WordPress.com is cheaper at the Starter tier ($9/mo vs $149/mo).
Feature Matrix
| Feature | Clay | WordPress.com |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Massive plugin ecosystem | - | Yes |
| WooCommerce for ecommerce | - | Yes |
| Block editor Gutenberg | - | Yes |
| SEO plugins Yoast | - | Yes |
| Multisite | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose WordPress.com if you need...
- +Largest ecosystem
- +Total ownership and flexibility
- +Huge community
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Frequently Asked Questions
Which is better, Clay or WordPress.com?
Clay scores higher in our review (4.6/5 vs 4.2/5). However, WordPress.com may be a better fit depending on your specific needs and budget.
Is Clay cheaper than WordPress.com?
Yes, WordPress.com is cheaper at the Starter tier ($9/mo).
What is the difference between Clay and WordPress.com?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while WordPress.com emphasizes massive plugin ecosystem and woocommerce for ecommerce. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while WordPress.com suits Content Creatorss, Agenciess, Solopreneurss, Enterprises.