Clay vs Supabase
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Supabase is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Supabase |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $25/mo |
| Pro | $349/mo | - |
| Enterprise | Custom | Custom |
Supabase is cheaper at the Starter tier ($25/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Supabase |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Postgres database | - | Yes |
| Authentication | - | Yes |
| Storage | - | Yes |
| Edge Functions | - | Yes |
| Realtime subscriptions | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
Choose Supabase if you need...
- +Real Postgres under the hood
- +Great DX
- +Generous free tier
- +Open source
DevelopersStartupsFounders
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Frequently Asked Questions
Which is better, Clay or Supabase?
Supabase scores higher in our review (4.7/5 vs 4.6/5). However, Clay may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Supabase?
Yes, Supabase is cheaper at the Starter tier ($25/mo).
What is the difference between Clay and Supabase?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Supabase emphasizes postgres database and authentication. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Supabase suits Developerss, Startupss, Founderss.