Clay vs Semrush
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Semrush is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Semrush |
|---|---|---|
| Free | Yes | No |
| Starter | $149/mo | $139/mo |
| Pro | $349/mo | $249/mo |
| Enterprise | Custom | Custom |
Semrush is cheaper at the Starter tier ($139/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Semrush |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Keyword research with 25B keywords | - | Yes |
| Competitor domain analysis | - | Yes |
| Site audit tool | - | Yes |
| Rank tracking | - | Yes |
| Content marketing toolkit | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
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Frequently Asked Questions
Which is better, Clay or Semrush?
Both tools score 4.6/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Clay cheaper than Semrush?
Yes, Semrush is cheaper at the Starter tier ($139/mo).
What is the difference between Clay and Semrush?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Semrush emphasizes keyword research with 25b keywords and competitor domain analysis. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Semrush suits Marketerss, Agenciess, Startupss, Enterprises.