Clay vs SE Ranking
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: SE Ranking is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | SE Ranking |
|---|---|---|
| Free | Yes | No |
| Starter | $149/mo | $65/mo |
| Pro | $349/mo | $119/mo |
| Enterprise | Custom | Custom |
SE Ranking is cheaper at the Starter tier ($65/mo vs $149/mo).
Feature Matrix
| Feature | Clay | SE Ranking |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Rank tracking for unlimited keywords | - | Yes |
| Competitor research | - | Yes |
| Website audit | - | Yes |
| Keyword suggestion tool | - | Yes |
| White-label reports | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose SE Ranking if you need...
- +More affordable than Semrush and Ahrefs
- +Good white-label features
- +Accurate rank tracking
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Frequently Asked Questions
Which is better, Clay or SE Ranking?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, SE Ranking may be a better fit depending on your specific needs and budget.
Is Clay cheaper than SE Ranking?
Yes, SE Ranking is cheaper at the Starter tier ($65/mo).
What is the difference between Clay and SE Ranking?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while SE Ranking emphasizes rank tracking for unlimited keywords and competitor research. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while SE Ranking suits Agenciess, Freelancerss, Startupss, Marketerss.