Clay vs Retool
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Retool is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Retool |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $10/mo |
| Pro | $349/mo | $50/mo |
| Enterprise | Custom | Custom |
Retool is cheaper at the Starter tier ($10/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Retool |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Drag-and-drop UI builder | - | Yes |
| Database and API connections | - | Yes |
| Custom JS and SQL | - | Yes |
| Mobile apps | - | Yes |
| Retool AI | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Retool if you need...
- +Fastest way to build internal tools
- +Strong SQL and API support
- +Good free tier
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Frequently Asked Questions
Which is better, Clay or Retool?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Retool may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Retool?
Yes, Retool is cheaper at the Starter tier ($10/mo).
What is the difference between Clay and Retool?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Retool emphasizes drag-and-drop ui builder and database and api connections. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Retool suits Developerss, Startupss, Enterprises.