Clay vs PostHog
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. PostHog edges ahead with a 4.7/5 rating.
Pricing Comparison
| Plan | Clay | PostHog |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | - |
| Pro | $349/mo | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Clay | PostHog |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Product analytics | - | Yes |
| Session recordings | - | Yes |
| Feature flags | - | Yes |
| A/B testing | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
Choose PostHog if you need...
- +Generous free tier
- +All-in-one product platform
- +Open source with self-host option
DevelopersStartupsFounders
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Frequently Asked Questions
Which is better, Clay or PostHog?
PostHog scores higher in our review (4.7/5 vs 4.6/5). However, Clay may be a better fit depending on your specific needs and budget.
Is Clay cheaper than PostHog?
Pricing varies by plan. Clay starts at $149/mo and PostHog starts at Free.
What is the difference between Clay and PostHog?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while PostHog emphasizes product analytics and session recordings. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while PostHog suits Developerss, Startupss, Founderss.