Clay vs Make
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Make is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Make |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $9/mo |
| Pro | $349/mo | $16/mo |
| Enterprise | Custom | Custom |
Make is cheaper at the Starter tier ($9/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Make |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Visual scenario builder | - | Yes |
| 1,000+ app integrations | - | Yes |
| Advanced data manipulation | - | Yes |
| Webhooks | - | Yes |
| Error handling | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
Choose Make if you need...
- +More affordable than Zapier
- +More powerful data transformations
- +Visual flow editor
DevelopersAgenciesSolopreneursStartups
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Frequently Asked Questions
Which is better, Clay or Make?
Both tools score 4.6/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Clay cheaper than Make?
Yes, Make is cheaper at the Starter tier ($9/mo).
What is the difference between Clay and Make?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Make emphasizes visual scenario builder and 1,000+ app integrations. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Make suits Developerss, Agenciess, Solopreneurss, Startupss.