Clay vs Loom
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Loom is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Loom |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $12/mo |
| Pro | $349/mo | $15/mo |
| Enterprise | Custom | Custom |
Loom is cheaper at the Starter tier ($12/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Loom |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Screen and camera recording | - | Yes |
| AI transcription and summary | - | Yes |
| Viewer engagement data | - | Yes |
| CTAs in videos | - | Yes |
| Team spaces | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Loom if you need...
- +Fastest way to create async updates
- +AI transcription included
- +Great team adoption
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Frequently Asked Questions
Which is better, Clay or Loom?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Loom may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Loom?
Yes, Loom is cheaper at the Starter tier ($12/mo).
What is the difference between Clay and Loom?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Loom emphasizes screen and camera recording and ai transcription and summary. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Loom suits Developerss, Agenciess, Project Managerss, Startupss.