Clay vs Jasper
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Jasper is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Jasper |
|---|---|---|
| Free | Yes | No |
| Starter | $149/mo | $39/mo |
| Pro | $349/mo | $59/mo |
| Enterprise | Custom | Custom |
Jasper is cheaper at the Starter tier ($39/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Jasper |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Brand voice training | - | Yes |
| 50+ content templates | - | Yes |
| SEO mode with Surfer integration | - | Yes |
| Team collaboration | - | Yes |
| Browser extension | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Jasper if you need...
- +Strong brand voice consistency
- +Marketing-specific templates
- +Good team features
Related Comparisons
Frequently Asked Questions
Which is better, Clay or Jasper?
Clay scores higher in our review (4.6/5 vs 4.3/5). However, Jasper may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Jasper?
Yes, Jasper is cheaper at the Starter tier ($39/mo).
What is the difference between Clay and Jasper?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Jasper emphasizes brand voice training and 50+ content templates. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Jasper suits Marketerss, Agenciess, Content Creatorss, Startupss.