Clay vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Hotjar |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $32/mo |
| Pro | $349/mo | $80/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Hotjar |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Related Comparisons
Frequently Asked Questions
Which is better, Clay or Hotjar?
Clay scores higher in our review (4.6/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Hotjar?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Clay and Hotjar?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Hotjar emphasizes heatmaps and session recordings. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.