Clay vs HeyGen
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HeyGen is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | HeyGen |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $29/mo |
| Pro | $349/mo | $89/mo |
| Enterprise | Custom | Custom |
HeyGen is cheaper at the Starter tier ($29/mo vs $149/mo).
Feature Matrix
| Feature | Clay | HeyGen |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| AI avatar videos | - | Yes |
| Video translation with lip sync | - | Yes |
| Screen recording plus avatar | - | Yes |
| Custom avatar creation | - | Yes |
| API access | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose HeyGen if you need...
- +Best AI avatar quality
- +Powerful video translation
- +Fast generation
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Frequently Asked Questions
Which is better, Clay or HeyGen?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, HeyGen may be a better fit depending on your specific needs and budget.
Is Clay cheaper than HeyGen?
Yes, HeyGen is cheaper at the Starter tier ($29/mo).
What is the difference between Clay and HeyGen?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while HeyGen emphasizes ai avatar videos and video translation with lip sync. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while HeyGen suits Marketerss, Content Creatorss, Agenciess, Enterprises.