Clay vs Ghost
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Ghost |
|---|---|---|
| Free | Yes | No |
| Starter | $149/mo | $9/mo |
| Pro | $349/mo | $25/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Ghost |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Newsletter publishing | - | Yes |
| Membership and subscriptions | - | Yes |
| 0% transaction fees | - | Yes |
| SEO-optimized | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
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Frequently Asked Questions
Which is better, Clay or Ghost?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Ghost may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Ghost?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Clay and Ghost?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Ghost emphasizes newsletter publishing and membership and subscriptions. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.