Clay vs Frase
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Frase is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Frase |
|---|---|---|
| Free | Yes | No |
| Starter | $149/mo | $45/mo |
| Pro | $349/mo | $115/mo |
| Enterprise | Custom | Custom |
Frase is cheaper at the Starter tier ($45/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Frase |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| SERP research automation | - | Yes |
| AI content briefs | - | Yes |
| Content optimization scoring | - | Yes |
| AI article writer | - | Yes |
| Question research | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Frase if you need...
- +Excellent content brief generation
- +Good value vs Surfer
- +Strong SERP analysis
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Frequently Asked Questions
Which is better, Clay or Frase?
Clay scores higher in our review (4.6/5 vs 4.3/5). However, Frase may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Frase?
Yes, Frase is cheaper at the Starter tier ($45/mo).
What is the difference between Clay and Frase?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Frase emphasizes serp research automation and ai content briefs. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Frase suits Content Creatorss, Marketerss, Agenciess, Freelancerss.