Clay vs Framer
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Framer is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Framer |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $10/mo |
| Pro | $349/mo | $20/mo |
| Enterprise | Custom | Custom |
Framer is cheaper at the Starter tier ($10/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Framer |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Visual website builder | - | Yes |
| CMS for content | - | Yes |
| AI layout generation | - | Yes |
| Custom code components | - | Yes |
| Animations and interactions | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
Choose Framer if you need...
- +Best design-to-web tool
- +Beautiful animations out of box
- +Fast hosting
DesignersStartupsFreelancersAgencies
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Frequently Asked Questions
Which is better, Clay or Framer?
Both tools score 4.6/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Clay cheaper than Framer?
Yes, Framer is cheaper at the Starter tier ($10/mo).
What is the difference between Clay and Framer?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Framer emphasizes visual website builder and cms for content. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Framer suits Designerss, Startupss, Freelancerss, Agenciess.