Clay vs Figma
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Figma is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Figma |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $15/mo |
| Pro | $349/mo | - |
| Enterprise | Custom | Custom |
Figma is cheaper at the Starter tier ($15/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Figma |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Vector design tools | - | Yes |
| Interactive prototyping | - | Yes |
| Design systems | - | Yes |
| Dev Mode for handoff | - | Yes |
| FigJam whiteboard | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
Choose Figma if you need...
- +Industry standard for UI design
- +Real-time collaboration
- +Excellent developer handoff
DesignersDevelopersStartupsAgencies
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Frequently Asked Questions
Which is better, Clay or Figma?
Figma scores higher in our review (4.8/5 vs 4.6/5). However, Clay may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Figma?
Yes, Figma is cheaper at the Starter tier ($15/mo).
What is the difference between Clay and Figma?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Figma emphasizes vector design tools and interactive prototyping. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Figma suits Designerss, Developerss, Startupss, Agenciess.