Clay vs Fathom Analytics
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Fathom Analytics |
|---|---|---|
| Free | Yes | No |
| Starter | $149/mo | $14/mo |
| Pro | $349/mo | - |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Fathom Analytics |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Privacy-first no cookie tracking | - | Yes |
| Uptime monitoring | - | Yes |
| Email reports | - | Yes |
| Shareable dashboards | - | Yes |
| UTM tracking | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
Related Comparisons
Frequently Asked Questions
Which is better, Clay or Fathom Analytics?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Fathom Analytics may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Fathom Analytics?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Clay and Fathom Analytics?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Fathom Analytics emphasizes privacy-first no cookie tracking and uptime monitoring. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Fathom Analytics suits Solopreneurss, Developerss, Startupss.