Clay vs ClickUp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ClickUp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | ClickUp |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $7/mo |
| Pro | $349/mo | $12/mo |
| Enterprise | Custom | Custom |
ClickUp is cheaper at the Starter tier ($7/mo vs $149/mo).
Feature Matrix
| Feature | Clay | ClickUp |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Multiple views including List, Board, Gantt, Calendar | - | Yes |
| Time tracking | - | Yes |
| Automations | - | Yes |
| Goals tracking | - | Yes |
| Docs and wikis | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose ClickUp if you need...
- +Most features per dollar
- +Highly customizable
- +Good free tier
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Frequently Asked Questions
Which is better, Clay or ClickUp?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, ClickUp may be a better fit depending on your specific needs and budget.
Is Clay cheaper than ClickUp?
Yes, ClickUp is cheaper at the Starter tier ($7/mo).
What is the difference between Clay and ClickUp?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while ClickUp emphasizes multiple views including list, board, gantt, calendar and time tracking. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while ClickUp suits Project Managerss, Startupss, Agenciess, Enterprises.