Clay vs Attio
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Attio is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Attio |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $34/mo |
| Pro | $349/mo | $69/mo |
| Enterprise | Custom | Custom |
Attio is cheaper at the Starter tier ($34/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Attio |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Flexible data model | - | Yes |
| Enrichment with public data | - | Yes |
| Powerful filtering | - | Yes |
| Automations | - | Yes |
| API-first architecture | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Attio if you need...
- +Very flexible data structure
- +Modern UI
- +Great for VC and startup use cases
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Frequently Asked Questions
Which is better, Clay or Attio?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Attio may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Attio?
Yes, Attio is cheaper at the Starter tier ($34/mo).
What is the difference between Clay and Attio?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Attio emphasizes flexible data model and enrichment with public data. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Attio suits Startupss, Founderss, Salespeoples, Developerss.