Clay vs Airtable
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Airtable is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Airtable |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $20/mo |
| Pro | $349/mo | - |
| Enterprise | Custom | Custom |
Airtable is cheaper at the Starter tier ($20/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Airtable |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Grid, Kanban, Gallery, Calendar views | - | Yes |
| Automations | - | Yes |
| Extensions marketplace | - | Yes |
| AI fields | - | Yes |
| API | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Airtable if you need...
- +Very flexible data model
- +Good integrations
- +Visual and approachable
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Frequently Asked Questions
Which is better, Clay or Airtable?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Airtable may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Airtable?
Yes, Airtable is cheaper at the Starter tier ($20/mo).
What is the difference between Clay and Airtable?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Airtable emphasizes grid, kanban, gallery, calendar views and automations. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Airtable suits Project Managerss, Startupss, Agenciess, Marketerss.