Attio vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Attio is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Attio | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $34/mo | $149/mo |
| Pro | $69/mo | $349/mo |
| Enterprise | Custom | Custom |
Attio is cheaper at the Starter tier ($34/mo vs $149/mo).
Feature Matrix
| Feature | Attio | Clay |
|---|---|---|
| Flexible data model | Yes | - |
| Enrichment with public data | Yes | - |
| Powerful filtering | Yes | - |
| Automations | Yes | - |
| API-first architecture | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Attio if you need...
- +Very flexible data structure
- +Modern UI
- +Great for VC and startup use cases
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Attio or Clay?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Attio may be a better fit depending on your specific needs and budget.
Is Attio cheaper than Clay?
Yes, Attio is cheaper at the Starter tier ($34/mo).
What is the difference between Attio and Clay?
Attio focuses on flexible data model and enrichment with public data, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Attio is best for Startupss, Founderss, Salespeoples, Developerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.