Apollo.io vs Salesforce
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Salesforce is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Apollo.io | Salesforce |
|---|---|---|
| Free | Yes | No |
| Starter | $49/mo | $25/mo |
| Pro | $79/mo | $80/mo |
| Enterprise | Custom | Custom |
Salesforce is cheaper at the Starter tier ($25/mo vs $49/mo).
Feature Matrix
| Feature | Apollo.io | Salesforce |
|---|---|---|
| Contact database 275M+ | Yes | - |
| Email sequencing | Yes | - |
| Dialer | Yes | - |
| LinkedIn integration | Yes | - |
| AI email writer | Yes | - |
| Lead and opportunity management | - | Yes |
| AI-powered Einstein features | - | Yes |
| AppExchange marketplace | - | Yes |
| Custom objects and workflows | - | Yes |
| Advanced reporting | - | Yes |
When to Choose Each
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Choose Salesforce if you need...
- +Most powerful CRM on market
- +Huge ecosystem
- +Highly customizable
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Frequently Asked Questions
Which is better, Apollo.io or Salesforce?
Apollo.io scores higher in our review (4.4/5 vs 4.3/5). However, Salesforce may be a better fit depending on your specific needs and budget.
Is Apollo.io cheaper than Salesforce?
Yes, Salesforce is cheaper at the Starter tier ($25/mo).
What is the difference between Apollo.io and Salesforce?
Apollo.io focuses on contact database 275m+ and email sequencing, while Salesforce emphasizes lead and opportunity management and ai-powered einstein features. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while Salesforce suits Enterprises, Salespeoples, Agenciess.