Apollo.io vs Kit (ConvertKit)
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Kit (ConvertKit) is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Apollo.io | Kit (ConvertKit) |
|---|---|---|
| Free | Yes | Yes |
| Starter | $49/mo | $25/mo |
| Pro | $79/mo | $50/mo |
| Enterprise | Custom | Custom |
Kit (ConvertKit) is cheaper at the Starter tier ($25/mo vs $49/mo).
Feature Matrix
| Feature | Apollo.io | Kit (ConvertKit) |
|---|---|---|
| Contact database 275M+ | Yes | - |
| Email sequencing | Yes | - |
| Dialer | Yes | - |
| LinkedIn integration | Yes | - |
| AI email writer | Yes | - |
| Visual automation builder | - | Yes |
| Paid newsletters | - | Yes |
| Creator network for cross-promotion | - | Yes |
| Landing pages and forms | - | Yes |
| Subscriber tagging | - | Yes |
When to Choose Each
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Related Comparisons
Frequently Asked Questions
Which is better, Apollo.io or Kit (ConvertKit)?
Both tools score 4.4/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Apollo.io cheaper than Kit (ConvertKit)?
Yes, Kit (ConvertKit) is cheaper at the Starter tier ($25/mo).
What is the difference between Apollo.io and Kit (ConvertKit)?
Apollo.io focuses on contact database 275m+ and email sequencing, while Kit (ConvertKit) emphasizes visual automation builder and paid newsletters. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while Kit (ConvertKit) suits Content Creatorss, Solopreneurss, Freelancerss.