Amplitude vs Semrush
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Amplitude is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Amplitude | Semrush |
|---|---|---|
| Free | Yes | No |
| Starter | $49/mo | $139/mo |
| Pro | - | $249/mo |
| Enterprise | Custom | Custom |
Amplitude is cheaper at the Starter tier ($49/mo vs $139/mo).
Feature Matrix
| Feature | Amplitude | Semrush |
|---|---|---|
| Behavioral cohorting | Yes | - |
| Predictive analytics | Yes | - |
| Journey maps | Yes | - |
| Experiment A/B testing | Yes | - |
| Data tables | Yes | - |
| Keyword research with 25B keywords | - | Yes |
| Competitor domain analysis | - | Yes |
| Site audit tool | - | Yes |
| Rank tracking | - | Yes |
| Content marketing toolkit | - | Yes |
When to Choose Each
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
Related Comparisons
Frequently Asked Questions
Which is better, Amplitude or Semrush?
Semrush scores higher in our review (4.6/5 vs 4.4/5). However, Amplitude may be a better fit depending on your specific needs and budget.
Is Amplitude cheaper than Semrush?
Yes, Amplitude is cheaper at the Starter tier ($49/mo).
What is the difference between Amplitude and Semrush?
Amplitude focuses on behavioral cohorting and predictive analytics, while Semrush emphasizes keyword research with 25b keywords and competitor domain analysis. Amplitude is best for Enterprises, Startupss, Developerss, Marketerss, while Semrush suits Marketerss, Agenciess, Startupss, Enterprises.