Amplitude vs Ghost
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Amplitude | Ghost |
|---|---|---|
| Free | Yes | No |
| Starter | $49/mo | $9/mo |
| Pro | - | $25/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $49/mo).
Feature Matrix
| Feature | Amplitude | Ghost |
|---|---|---|
| Behavioral cohorting | Yes | - |
| Predictive analytics | Yes | - |
| Journey maps | Yes | - |
| Experiment A/B testing | Yes | - |
| Data tables | Yes | - |
| Newsletter publishing | - | Yes |
| Membership and subscriptions | - | Yes |
| 0% transaction fees | - | Yes |
| SEO-optimized | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
EnterpriseStartupsDevelopersMarketers
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
Content CreatorsSolopreneursFreelancers
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Frequently Asked Questions
Which is better, Amplitude or Ghost?
Both tools score 4.4/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Amplitude cheaper than Ghost?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Amplitude and Ghost?
Amplitude focuses on behavioral cohorting and predictive analytics, while Ghost emphasizes newsletter publishing and membership and subscriptions. Amplitude is best for Enterprises, Startupss, Developerss, Marketerss, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.