Airtable vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Airtable is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Airtable | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $20/mo | $149/mo |
| Pro | - | $349/mo |
| Enterprise | Custom | Custom |
Airtable is cheaper at the Starter tier ($20/mo vs $149/mo).
Feature Matrix
| Feature | Airtable | Clay |
|---|---|---|
| Grid, Kanban, Gallery, Calendar views | Yes | - |
| Automations | Yes | - |
| Extensions marketplace | Yes | - |
| AI fields | Yes | - |
| API | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Airtable if you need...
- +Very flexible data model
- +Good integrations
- +Visual and approachable
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Airtable or Clay?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Airtable may be a better fit depending on your specific needs and budget.
Is Airtable cheaper than Clay?
Yes, Airtable is cheaper at the Starter tier ($20/mo).
What is the difference between Airtable and Clay?
Airtable focuses on grid, kanban, gallery, calendar views and automations, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Airtable is best for Project Managerss, Startupss, Agenciess, Marketerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.