Ahrefs vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ahrefs is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Ahrefs | Clay |
|---|---|---|
| Free | No | Yes |
| Starter | $29/mo | $149/mo |
| Pro | $179/mo | $349/mo |
| Enterprise | Custom | Custom |
Ahrefs is cheaper at the Starter tier ($29/mo vs $149/mo).
Feature Matrix
| Feature | Ahrefs | Clay |
|---|---|---|
| Largest backlink index | Yes | - |
| Keywords Explorer with 10B+ keywords | Yes | - |
| Site Explorer | Yes | - |
| Content Explorer | Yes | - |
| Rank Tracker | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Ahrefs if you need...
- +Best backlink data in industry
- +Accurate keyword difficulty scores
- +Content gap analysis
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Ahrefs or Clay?
Ahrefs scores higher in our review (4.7/5 vs 4.6/5). However, Clay may be a better fit depending on your specific needs and budget.
Is Ahrefs cheaper than Clay?
Yes, Ahrefs is cheaper at the Starter tier ($29/mo).
What is the difference between Ahrefs and Clay?
Ahrefs focuses on largest backlink index and keywords explorer with 10b+ keywords, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Ahrefs is best for Marketerss, Agenciess, Developerss, Freelancerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.