WordPress.com vs Ghost

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Both tools are competitively priced. Ghost edges ahead with a 4.4/5 rating.

WordPress.com

The world's most popular CMS powering 43% of the web

4.2 / 5From $9/mo
Ghost

Open-source publishing platform for newsletters and membership sites

4.4 / 5From $9/mo

Pricing Comparison

PlanWordPress.comGhost
FreeYesNo
Starter$9/mo$9/mo
Pro$18/mo$25/mo
EnterpriseCustomCustom

Both tools are the same price at the Starter tier ($9/mo).

Feature Matrix

FeatureWordPress.comGhost
Massive plugin ecosystemYes-
WooCommerce for ecommerceYes-
Block editor GutenbergYes-
SEO plugins YoastYes-
MultisiteYes-
Newsletter publishing-Yes
Membership and subscriptions-Yes
0% transaction fees-Yes
SEO-optimized-Yes
Self-hosting option-Yes

When to Choose Each

Choose WordPress.com if you need...

  • +Largest ecosystem
  • +Total ownership and flexibility
  • +Huge community
Content CreatorsAgenciesSolopreneursEnterprise

Choose Ghost if you need...

  • +No revenue cut
  • +Clean writing experience
  • +Great SEO
  • +Self-host option
Content CreatorsSolopreneursFreelancers

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Frequently Asked Questions

Which is better, WordPress.com or Ghost?

Ghost scores higher in our review (4.4/5 vs 4.2/5). However, WordPress.com may be a better fit depending on your specific needs and budget.

Is WordPress.com cheaper than Ghost?

Pricing varies by plan. WordPress.com starts at $9/mo and Ghost starts at $9/mo.

What is the difference between WordPress.com and Ghost?

WordPress.com focuses on massive plugin ecosystem and woocommerce for ecommerce, while Ghost emphasizes newsletter publishing and membership and subscriptions. WordPress.com is best for Content Creatorss, Agenciess, Solopreneurss, Enterprises, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.

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