Substack vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Substack edges ahead with a 4.3/5 rating.
Pricing Comparison
| Plan | Substack | Hotjar |
|---|---|---|
| Free | Yes | Yes |
| Starter | - | $32/mo |
| Pro | - | $80/mo |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Substack | Hotjar |
|---|---|---|
| Newsletter publishing | Yes | - |
| Paid subscriptions | Yes | - |
| Podcast hosting | Yes | - |
| Notes social feed | Yes | - |
| Video publishing | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Substack if you need...
- +Zero upfront cost
- +Built-in audience network
- +Simple to start
Content CreatorsSolopreneursFreelancers
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
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Frequently Asked Questions
Which is better, Substack or Hotjar?
Both tools score 4.3/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Substack cheaper than Hotjar?
Pricing varies by plan. Substack starts at Free and Hotjar starts at $32/mo.
What is the difference between Substack and Hotjar?
Substack focuses on newsletter publishing and paid subscriptions, while Hotjar emphasizes heatmaps and session recordings. Substack is best for Content Creatorss, Solopreneurss, Freelancerss, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.